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|-|If you are an emerging firm with the subsequent excellent item, occasionally you need to have an angel on your side. |+|
|-|A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. |+|
|-|Obtaining an angel investor, nonetheless, is not an simple process. Safer Smokes Inc. is one organization that understands the challenge of attracting the proper investors. |+|
|-|This development-stage business is tapping the smoking cessation market with a exclusive tobacco-totally free, nicotine-cost-free smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is actually made from lettuce fibers. |+|
|-|"Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. |+|
|-|For firms like Safer Smokes, it might be also soon to approach huge venture capital firms, yet time to move beyond networking with family members and buddies. Angel investors to the rescue. |+|
|-|"The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by way of to the true investment opportunity," mentioned Torigian. |+|
|-|So how do firms like Safer Smokes attract their angel? |+|
|-|* Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago. |+|
|-|Most angel investors prefer organizations that are likely to show positive cash flow inside their initial 18 months, so having these types of statistics about your industry can be an incentive. |+|
|-|* Match the enterprise program objectives to the angel's risk tolerance. Investors want to know the product or service will be special and properly-cultivated. Safer Smokes has a patented answer that organization officials say will "affect the landscape of the health care sector." [http://www.ideaangels.com/ setting up a business] |+|
Latest revision as of 15:59, 6 May 2012
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